I don’t want to do weddings. I don’t want to do portraits, either. Studio work takes time, practice and money, same as sports photography.
I’m a picky individual and now that I’m starting to find my niche in this photography game of business, I’m realizing all of the areas that I just mentioned are people’s bread and butter, livelihood of providing themselves and family an income to survive and live off of. So, how do I get involved in the photography game when I don’t want to do what the majority of people are doing?
Lol, I don’t know yet. I’m still figuring that part out. For now, I like landscape, urban, travel, food, some portrait, product isn’t bad, macro, and abstract photography. The lesson here that I have to learn is that I can’t make somebody give me money on a skill they have no interest in or find value added to their respective need or want.
This is where I need to start, this is me defining my pitch to understand and get into the heads of my prospects.
Selling is the Key to Anything
So far, I’ve learned many key aspects of selling from Zig Ziglar. I’m still learning; however, it is a process that I’m finding out that I need tons of work to master.
My next order of operation is to continue to take photos in the areas of interest, redefine my pitch, talk to people who need me to find a solution to their needs and wants, and start looking for work that will generate some type of cash in the meantime. This year is all about me hustling to provide for myself and fiancee. This is the way I will get better at something I never fully pushed myself into doing.
On a side note: I’ve made some serious headway into my web design of the photography site. I hate coding, I’m shitty at it. But, sitting down and looking at what I had an issue with helped me to realize that I can do this. In the future I will be using another type of software where I can move boxes and colors around to make my websites, it is called Headway. I don’t need it right now, but will get it once I make more money. This site needs a makeover and I’m not going to pay 10 times the amount this software cost me last time I got a redesign.
Once the photography website is up, I’ll let everyone know. It is simple, minimalistic, and gets to the point. That is all that I want and to provide to my customers.
I have also learned that designing a website or doing anything else that doesn’t deal with generating clients is holding me back. I need to be smart with my time and do the things that will help me become the businessman.
2 responses to “What Type of Photography is Right for My Business?”
Finding the balance between what you want to do and what the public will want will lead to success. If you go too far in either direction, you won’t be happy. Figure out the things you would love to photograph, and ask yourself if that is something you can sell people on and make them see what you see in it.
Thanks for the smart advice. The first sentence you stated is exactly what I’m dealing with right now. Next week I will go to some potential clients and ask them what they are struggling with and willing to pay for. Once that is done I will have a better idea of what I can actually sell them.
There isn’t much of a need for me to sell them on something they don’t need. I need to sell them on what they tell me they need. It is much easier to convince them then.
Like always, I’ll keep you posted.